BEAUTY  CUBE. .facts  sheet






















SMALL  &  SMART  IS  THE  NEW  BIG
Our  ADVANCED  NICHE©©  facts.    




We ARE mavericks:
since its opening in 2005, BEAUTY CUBE  has probably been the most innovative independent niche beauty shop in Europe.

We ARE contexters:
in only 8 years, BEAUTY CUBE pioneered more than 60 niche brands in the Spanish market and a few in the European continent;  most of them emergent brands in their early stage of development that are established niche brands now.

We ARE small but highly influent entrepreneurs:
NO other distributor or retailer in Spain has done such a thing before, ACTING global and cutting-edge, and pushing the Spanish beauty scene to International relevance.

We ARE undisputable opinion leaders:
Spanish retailers & distributors use BEAUTY CUBE as the main and discerning SOURCE of information for brands/trends and what is cool & the next thing.  Our intention was not to work for free as Creative Directors for other business, but it happens.

We ARE cultural analysts:
Shop-cum-editors-cum-retail strategists-cum-brand agents/curators, BEAUTY CUBE is the only and first beauty nicher in Spain able to brainstorm and edit TRENDS at the global level & in real time.

We ARE content editors & context creators:
We establish cultural connections with the BRANDS.  In BEAUTY CUBE products and brands are related to science, concepts, skin care innovations, trends, brilliant ideas, up-to-minute discoveries... communicated and explained with a smart, forward-thinking NARRATIVE and a stylish, insider-y MINDSET.

We ARE 'brand-builders' and curators:
we help the brands to develop and enhance its identity and uniqueness in the Spanish market and beyond.  We construct a unique story around each brand shaping its place in the market.  All in BEAUTY CUBE communicates that retail is retaled to the industry of creativity & knowledge.

We ARE 'facilitators':
the endorsement of BEAUTY CUBE decisively contributes to grown a brand status.  And our signature handling of the brands deeply build its market endurance in the long run.

We HAVE foresight:
we are at the forefront of what’s happening in the industry and the cultural landscape.  Most of the brands introduced in BEAUTY CUBE have become cult successes worldwide;  we envision brands that are able to set a landmark in the market.    Similarly, we have anticipated the most relevant skincare/beauty trends well in advance, conceptualising them in a transdisciplinar context.

We ARE a Third Space:
some of the brands introduced by BEAUTY CUBE have decided to maintain exclusivity deals with us because of OUR 1.extremely careful handling, 2.high-concept context and 3.wide reach in the market, curating niche to bigger audiences.  Three features that do not come usually together in independent retail.

We ARE skilled editors & communicators:
retailers and distributors from all around Europe are using the BEAUTY CUBE website as database for their own business decissions.

We ARE micro-trends & real-time managers:

standard niche has lost interest & relevance, being stuck & saturated & uniform.  Today, micro-trends bloom.  But micro-trends cannot be just thrown out to be managed by traditional market techniques.  For a micro-trend to succeed it has to be cared & managed in a transversal, totally new way.  We have developed specific strategies in micro-trends management.  We have real-time response & editing capabilities, reacting quickly and moving on fast & flexible.



[ Retail  DESIGN  &  CONCEPT  by  Cruz Calvo ]

FUTU
RE
&
EXPAN
SION:
_Branching
Beauty Cube?
_Consulting
service?
:
we
have
a
record
of
our
impres-
sive
achie-
vement
.
we
have
been
working
hard
and
in
the
right
direc-
tion
.
we
know
the
market
&
culture
are
under-
going
a
huge
change
now
.
and
it
is
just
star-
ting
.
we
have
the
insight
about
what
we
can
be
in
this
new
,
exci-
ting
scene
.
we
have
an
ambi-
tious
busi-
ness
plan
.
this
is
why
we
WELCOME
any
proposal
coming
from
like-
minded
entrepreneurs
to
expand
BC
to
its
higher
potential
.
if
inte-
rested
,
please
con-
tact
us
for
fur-
ther
de-
tails
.
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