We ARE mavericks:
its opening in 2005, BEAUTY
probably been the most innovative
independent niche beauty
shop in Europe.
only 8 years, BEAUTY
CUBE pioneered more than 60
niche brands in the Spanish
market and a few in the European
continent; most of them emergent
brands in their
stage of development that are established
niche brands now.
ARE small but highly influent
distributor or retailer in Spain has done
such a thing before, ACTING global
and pushing the Spanish beauty scene to International
undisputable opinion leaders:
retailers & distributors use BEAUTY
as the main
SOURCE of information for brands/trends
and what is cool & the next
thing. Our intention was not to work for free as Creative Directors
for other business, but it happens.
is the only
nicher in Spain able to brainstorm
TRENDS at the global level & in real time.
content editors & context creators:
establish cultural connections with
the BRANDS. In BEAUTY
CUBE products and
brands are related to science,
concepts, skin care innovations, trends,
brilliant ideas, up-to-minute
discoveries... communicated and explained
with a smart, forward-thinking NARRATIVE
and a stylish, insider-y MINDSET.
'brand-builders' and curators:
help the brands to develop
its identity and uniqueness in the Spanish
market and beyond. We
a unique story around each brand shaping
its place in the market. All
is retaled to the industry of creativity
endorsement of BEAUTY
contributes to grown a brand status.
And our signature
of the brands deeply build its market
endurance in the long run.
are at the forefront of what’s happening
in the industry
and the cultural
of the brands introduced in BEAUTY
CUBE have become
worldwide; we envision brands that
to set a landmark in the
market. Similarly, we
have anticipated the most relevant
skincare/beauty trends well in
advance, conceptualising them in
of the brands introduced by BEAUTY
decided to maintain exclusivity
deals with us
because of OUR 1.extremely
context and 3.wide reach
in the market, curating niche to bigger
features that do not come usually
together in independent retail.
skilled editors & communicators:
and distributors from all around Europe
are using the BEAUTY
for their own business decissions.
We ARE micro-trends & real-time
has lost interest & relevance, being stuck
Today, micro-trends bloom.
cannot be just thrown out to be managed by
traditional market techniques. For a
to succeed it has to be cared &
managed in a transversal,
totally new way. We have developed
specific strategies in micro-trends management.
response & editing capabilities,
reacting quickly and moving on fast &
Cruz Calvo ]