"These products are perfect", says Cruz Calvo, recognised beauty coolhunter and owner of Beauty Cube,
the shop specialised in niche brands, to whom the success of mineral makeup "reflects, to a great extent,
the emergence of a more intelligent and relaxed attitude toward the consumption of cosmetic products,
and the existence of a more sophisticated and informed consumer". According to the expert, one of the
big achievements is that "for the first time, makeup products are looked at as a friendly products and good
for the skin from a physiological perspective, and not only from a cosmetic one".
And it happens that, opposite to conventional makeup, mineral prodcuts are formulated with pure pigments
found in nature, cutting down artificial additives and, as Cruz explains, "permitting to be formulated with
very few ingredients, which is heaven taking into account the caring of the skin".
Touching Heaven in the Net
Cosmetic brands hard to find in your city? Beauty shopping
online is the answer.
You can buy online its marvelous selection that include brands such as REN, FOUND, CELLEX-C,
IN FIORE, OMOROVICZA or ZO SKIN HEALTH, which counts Charlize Theron as a fan.
Web de BEAUTY CUBE, Santiago de Compostela