| BEAUTY CUBE. | .avant–trends©© |
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transdisciplinarcontentcreation
not the kind of
creation generated at RETAIL
level |
Contexting.
END OF AN ERA (...and we
feel fine).
Industry
Post-Apocalipse?
Absolutely.
The fashion world, more
inclined than beauty industry
to de-construct itself and
execute systemic analysis
from within, provides us with the
following quote for portraying the 'disnovative'
dynamics, intellectual
stagnation, sameness
saturation & creative
exhaustion we perceive in
the industry
—and the need for the awareness
& acceptance of
RE-INVENTION at all levels, of
a meta-beauty
VISIONARY mind-set (adding 'digital'
layers to the 'former-present'
is not a disruption):
" Re-invention: to make things new and fresh; to present something in a different way; to remake or redo completely. However you define it, in today’s world, it is all around us: businesses, brands, people — even countries — are rebooting to adapt to a reality that is being reshaped by an array of market forces, from new technologies and shifting consumer behaviour to unpredictable geo-politics and a fragile global economy.
In today's world, constant re-invention is necessary just for survival. We must question everything and react quickly to unexpected shifts. This may mean challenging long-held, sacred beliefs, making quick decisions with incomplete data, and taking bigger, bolder risks. "
Imran Amed
Bof's Founder and Editor-in-Chief
SEPTEMBER 17, 2015 18:46
Bof's Founder and Editor-in-Chief
SEPTEMBER 17, 2015 18:46
creative statement
| BC
has a
reputation in
the industry
of being
'special and
unique'.
But we somehow
find that the
very real
reasons
that make BC
so… BC,
are not yet fully
grasped. BC is the first and only avant-niche©© BEAUTY SHOP in the world, set up with an emo-rational©© (post-phychological) commercial mindset, and an heterodox, speculative, Universal and re-contextualizing VISION of the beauty industry and meta-consumption. The NARRATIVE of BC is expressly built with a GENDER-NEUTRAL, multi/post-generational & demographically Universal CONTENT. ...a centrifugal, de-selfed©©, post-author, post-customer (indeed post-beauty) NARRATIVE…, of flowing (id)entities. SPECULATIVE RETAIL©© (the next next-generation). Managing the avant-niche©© dynamics as a cultural innovation tool. BC is located in an intersection between Art & Commerce, provoking the irruption of CONCEPTUAL & EXPERIMENTAL mindsets in the commercial practice. At BC, Creative Productivity is oriented to a kind of CREATION not generated at RETAIL level elsewhere –more likely to the work done by some Trends Intelligence Agencies. For
BC,
RETAIL is a
canvas to write,
operate
& develop
concepts
—PRODUCTS
being over-layered
with
additional meaning
from our
cultural
research &
intellectual
production.
In BC,
PRODUCTS are
reflected as a
'workable'
essay, as
material
poetics, as
dreamily
OBJECTs
(released from
the
'industrial
era' burden).
Accordingly,
within
signature BC's
relationship
dynamics,
'CUSTOMERS'
are
transformed
into 'reading
partners',
open-minded
connoisseurs,
epicureous
network flâneurs
(2012 BC
avant-trend:
de-Consumerization©©).
|
We have carefully
developed our business un-model
for BC neither to be (happening)
partially off-line nor completely
on-line, but in a kind
of 'META-SPATIAL condition'
which is difficult to define but very
easy to apprehend
instinctively.
BC happens also in a sectorial NON-PLACE, distant from the sector's stereotyped commercial variables (including the so-called 'niche' ones) —at this market stage, products/brand-lists are just the prelude of a more complex dynamics (we think RETAIL as a mere selector/bearer of list-of-brands belongs to the 'former-present' development mindset). We observe this COMPLEXITY in RETAIL requires a transdisciplinar knowledge and a set of talents that were infrequent or unnecessary in 20th c. RETAIL. In this new era, geography & (commercial, intellectual, industrial...) 'medium/format' have stopped to be determinant or 'structurant' by themselves. Being in the CLOUD is 'to be simultaneously' —in the CENTER of everything & in the most far away limits (cutting-the-edge), in FLOW. Being well in-formed is being in the now-est NOW: random & uncertain. We want you to know how BC somehow re-creates RETAIL by constituting it as an AGENT of industry analysis and a productor of TRENDS-INTELLIGENCE (&) ...independently of the actual market circunstamces, the nature of the possibly available goods at any given moment, the very specific sector dynamics... RETAIL as Intelligence tool through Commercial Avant-Niche©© Media. |
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CREATIVE COMMERCIAL CULTURE ©©© BC avant–concept©©: Retail as Intelligence Creation©©
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BC's Trends Intelligence Creation ©© The terminology marked as ©© has been created by BC and it is part of BC's creative business productivity. This CONTENT & Terminology are Intellectual Property of BEAUTY CUBE (please, behave ethically) |
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