BEAUTY
CUBE has been praised as the most innovative & influential niche
beauty shop in Spain, pioneering
an
informed selection of directional,
selective and
hard-to-find niche brands.
BEAUTY
CUBE introduces
in Spain a highly edited selection of brands (cult classics, contemporary
lines & emergent brands) developing
the brands' concept in the Spanish market.
BEAUTY
CUBE has been designed as an 'intensity point' in
the marketplace, with high-end positioning and branding
capabilities (keeping the
brands' momentum and becoming the spot to look at for innovative & articulate
beauty content).
We love to discover new
brands and to
introduce them in real time -very often in their early
cult-building stages. Our eye is trained to identify
emergent trends and to select significant, relevant products. Through
our cult/brand-building
capability, unique in
the Spanish market, we are creating a CONTEXT.
We establish
cultural
connections with the BRANDS. Shop-cum-editor-cum-coolhunter-cum-brand curator, BEAUTY
CUBE is the ONLY
and FIRST beauty nicher in
Spain able to braimstorm and edit trends well in advance (others just follow us), and
to TRANSLATE them into interesting emergent brands
and multidisciplinar
beauty content.
An increased hybridisation, innovation and criteria diversification in the MARKET is one
of the outcomes of our creative
direction.
Being GLOBAL
is our mood,
combining luxury with a
cutting-edged, forward-thinking chic.
Our presence
and influence goes well far
beyond our geographical location. Insider
criteria and the internet are our real and ultimate 'GEOGRAPHY'.
Excellence
and
exceptionality are two of our main
assets. We try to convey this in the store context
& to offer it in each of the products selected.
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BEAUTY
CUBE is an upscale, fashion-forward BEAUTY BOUTIQUE;
a
space edited
with INSIDER criteria, where
you may find some of the most desired and
interesting beauty products in the style world.
The
design-savvy
interior
of BEAUTY CUBE is also a style statement:
by using integrated technological materials, designer fixtures and blobject-like
objects,
the aim is to INCORPORATE a XVIII century building to the contemporary materiality.
The initial selection of products is
focused in the 3 main TRENDs
of
the cosmetic market reflecting wider CULTURAL
and LIFESTYLE trends: cosmeceuticals + natural/eco cosmetics + unisex products (to individuals enjoying
self-caring, sel-indulgement and sensuality, regardless of age and
gender).
Cosmeceutical
goes for "cosmetic" +
pharmaceutical", designating functional
cosmetics with a high
concentration of active
ingredients. This word, which started spreading in the 90s after the
success of topical administration of retinoids,
became
more
general
to
apply
to all skincare lines developed by renowned dermatologists,
aesthetic doctors and plastic surgeons following up-to-the-moment
scientific advances, using HIGH-TECH ingredients, formulations and
delivery systems.
The new
NATURAL and ORGANIC beauty
products (effective, pure,
sensual,
sophisticated, luxurious, HIGH-performing...)
reflect
the eco-ethic & organic
chic trend that defines contemporary
luxury and understated coolness.
NICHE 2.0
In BEAUTY
CUBE, we have introduced
the term 'ADVANCED
NICHE'
to distinguish it from 'Standard Niche',
a much needed nuance in this evolved
state of the MARKET.
Advanced
Niche is, essentially, an in-progress
creative process. It can't be
copied neither standardised
(well, not completely!). In this
professional process, BEAUTY
CUBE has been able to integrate the best of
classic Niche, challenging it
at the same time, and creating a new
thing beyond it.
Our intention was never just
to introduce in Spain cult brands sold in LONDON, PARIS, NYC, etc (in fact, some of the brands we
carry are not still available there!). We wanted to create an intensity point, an innovation fluid
FROM SPAIN, which
could participate in shaping the FUTURE
of niche market, always evolving.
An
essential part of
our project is discovering,
anticipating and
introducing the most
interesting up-and-coming
beauty brands which bring new ideas & approaches to the ADVANCED
NICHE
scene -as opposed to CONVENTIONAL and STANDARDIZED niche.
The impact
of BEAUTY
CUBE in the market goes
beyond the brands lineup. As
a cool
hunter, BEAUTY
CUBE INTRODUCES, EDITS and CONCEPTUALIZES emergent
global trends and the most
interesting innovations in
skin care.
In BEAUTY CUBE product selection is
related to
innovation, cutting-edge science, excellence, creativity, lifestyle trends, integrity,
cultural
relevance, artistry, performance, insider-y
talent...
We
count also with a TRANS-DISCIPLINAR scientific
advising.
We
are
first
and
foremost CONTENT EDITORS, Market & CULTURAL analysts, MicroTRENDS managers, and BRAND CURATORS
(oops, we mean highly
professionalised RETAILERS)...
as a consequence and a way
to carry it out.
BEAUTY
CUBE is the ONLY beauty nicher in Spain with an International
presence and resonance, positioned
among the few and DIRECTIONAL, trend setting Advanced Niche Stores
around the world
selling premium niche brands in an advaned & stylish environment.
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BEAUTY CUBE has been selected, as a 'Very Trendy Concept
Store', to be a jury
member for the '2010
BEAUTY CHALLENGER AWARDS" at Beyond Beauty Paris.
BEAUTY CUBE has been invited by the LUXURY
SOCIETY Membership
Committee to become a member of this prestigiuos luxury industry's private
business network.
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