BEAUTY
CUBE has been praised as the most innovative & influential niche
beauty shop in Spain, pioneering
an
informed selection of directional,
selective and
hard-to-find niche brands.
BEAUTY
CUBE introduces
in Spain a highly edited selection of brands (cult classics, contemporary
lines & emergent brands).
BEAUTY
CUBE has been designed as an 'intensity point' in
the marketplace, with high-end positioning and branding
capabilities (keeping the
brands' momentum and becoming the spot to look at for innovative & articulate
beauty content).
We love to discover new
brands and to
introduce them in real time -very often in their early
cult-building stages. Our eye is trained to identify
emergent trends and to select significant products.
Being GLOBAL is our mood,
combining luxury with a
cutting-edged, forward-thinking chic.
Excelence and exceptionality are two of our main
assets. We try to convey this in the store context
& to offer it in each of the products selected.
Our presence
and influence goes well far
beyond our geographical location. Our main and ultimate GEOGRAPHY are insider criteria, info-intensive
edited content
and the Internet. This
enables us to
be boldly present in any city
at any moment. This is the mindset
that builds the BEAUTY
CUBE philosophy & style.
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We kindly welcome proposals from
like-minded innovative entrepreneurs
to keep BEAUTY CUBE growing and expanding |
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BEAUTY
CUBE is an upscale, fashion-forward beauty boutique; a space edited
with INSIDER criteria, where
you may find some of the most desired and
interesting beauty products in the style world.
The
design-savvy interior of BEAUTY CUBE is also a style statement:
by using integrated technological materials, designer fixtures and blobject-like
objects,
the aim is to INCORPORATE a XVIII century building to the contemporary materiality.
The initial selection of products is
focused in the 3 main TRENDs
of
the cosmetic market reflecting wider CULTURAL and LIFESTYLE trends: cosmeceuticals + naturals & organics + unisex products.
Cosmeceutical
goes for "cosmetic" +
pharmaceutical", designating functional cosmetics with a high
concentration of active
ingredients. This word, which started spreading in the 90s after the
success of topical administration of retinoids,
became more general to
apply to all skincare lines developed by renowned dermatologists,
aesthetic doctors and plastic surgeons following up-to-the-moment
scientific advances, using HIGH-TECH ingredients and formulations.
The new
NATURAL and ORGANIC beauty
products (effective, pure,
sensual,
sophisticated, luxurious...)
reflect
the eco-ethic & "organic
chic" trend that defines contemporary
luxury and understated coolness.
NICHE 2.0
Advanced Niche is an in-progress creative process.
In this professional process, BEAUTY
CUBE has been able to integrate the best of
classic niche, challenging it
at the same time.
An
essential part of
our project is discovering,
anticipating and
introducing the most
interesting up-and-coming
beauty brands which bring new ideas & approaches to the ADVANCED NICHE
scene -as opposed to CONVENTIONAL and standardized niche.
The impact
of BEAUTY
CUBE in the market goes
beyond the brands lineup.
As
a cool hunter, BEAUTY
CUBE introduces, edits
and contextualizes emergent
global trends and the most
interesting innovations in skin care.
BEAUTY
CUBE has already earned a
place
among the few and DIRECTIONAL trend-setting Advanced Niche Stores around the world
selling premium niche brands in a curated and stylish environment.
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