"BEAUTY
CUBE
is a
commercial
essay executed
as an experimental
process
from which we
propose &
advance
HYPOTHESES on
the Market."
(©©)
BEAUTY CUBE
has been praised as the most
innovative
& influential
niche beauty shop
in Spain, pioneering
an informed selection of directional,
selective &
hard-to-find
niche brands.
BEAUTY CUBE
introduces
in Spain & Europe a
highly edited selection of
brands
(cult classics, contemporary
lines
&
emergent brands)
developing
the brands' concept in the
Spanish market & beyond.
BEAUTY
CUBE
has been designed as an 'intensity
point' in the
marketplace,
with high-end positioning
and branding
capabilities
(keeping the
brands' momentum and
becoming the spot to
look at for innovative,
resonant & articulate beauty
content).
We love to discover
new brands and to introduce
them in
real
time -very often in
their early cult-building
stages.
Our eye is
trained to
identify emergent trends
and to select
significant,
relevant
products.
Through our cult/brand-building
capability, unique
in the Spanish market, we
are creating
a CONTEXT (all in Beauty Cube
is about contemporary
culture and meta-retail
thinking).
We establish
cultural
connections with
the BRANDS. Shop-cum-content editor-cum-retail
strategist-cum-brand
curator, BEAUTY
CUBE is the FIRST and
ONLY beauty nicher
in Spain able to braimstorm,
contextualize and edit trends
well in advance (...others
here just follow us), and to TRANSLATE them
into
interesting emergent brands
and trans.disciplinar
beauty content
(re-thinking
beauty retail).
SPECULATIVE
RETAIL©©
(the
next
next-generation)
:
TURNING
niche commerce
INTO A TOOL
FOR CULTURAL
&
STRUCTURAL
INNOVATION
:
'Retail as an
innovation
tool through
Commercial
Avant-Niche
Media' ©©
BEAUTY CUBE takes place in an
intersection
between art
& commerce,
to induce the
irruption of the
conceptual
and experimental
in the commercial
practice.
In BC,
BRANDS are re-interpreted,
conceptualized, handled
& communicated
as RESONANT creative,
cultural and
entrepreneurial processes.
The narrative
of BC
is developed through
a GENDER NEUTRAL
&
inter-generational,
demographically
universal CONTENT.
As AVANT-NICHE©©,
some of the outcomes
of our creative
direction in the
BEAUTY MARKET
are: An increased hybridisation
and innovation,
a forward-thinking
narrative
(products
beyond products,
beauty beyond beauty) and criteria diversification –an
advanced & meta-retail
CONTEXT we coined as "Transdisciplinar Retail©©".
RE-TOOLING
NICHE©© :
As a CREATIVE CONTEXT,
content-creating & conceptualizing
environment, BEAUTY
CUBE's CULTURAL
CAPITAL and
its impact on the
MARKET go far beyond
a simple lineup
selection or 'brand
list'.
Conceptual
Blending
-the Multiversic Identity©© and Intellectual
Capital©
of BEAUTY CUBE:
Undoubtedly,
it's a disruption to find in a beauty
webshop,
interrelated
and
crosspollinized,
such uneven
concepts as:
Trans.disciplinar,
Peptides, Post-digital, Antioxidants, DE-consumerization©©,
Super-fruits,
After-posh
Luxury©©,
Biochemical
sunscreen©©, Synthetic Biology, Augmented ingredients©©, Micro-Economies, Essential oils, Post-industrial,
Seasonal
Beauty,
Translational
Skincare©©,
Cell
metabolism, Avant-Artisanal©©, Floral extracts, Meta-space,
Slow Parfum, Post-celebrity narratives©©,
Retinol, Slow Company Movement, Supramolecular
Chemistry, Design Thinking, Hyper-pigmentation, Heritage Post-Heritage©©, Unisex
sensuality, Consumer
Culture 2.0,
Open
innovation, Networked-products©©,
Slow facial cleaning, INCI-list-as-a-Network©©,
Biofermentation, Post-experts©©,
Bacterial Medicine, Biomimetic
Sunscreen©©,
Cyclical Skincare©©, Bionic
Sun Protection©©,
Bio-Mineral Sun
Filters©©, Bio-Synthetic
Skincare©©,
Meta-modern...
...the reflection of our
avant-niche©©
retail model
& the intellectual
environment in
which we develop our
work.
Being
GLOBAL is our
mood,
combining luxury
with a cutting-edged,
forward-thinking chic.
META-SPACE, our real
& ultimate
'GEOGRAPHY':
We have carefully developed
our business model
for BEAUTY
CUBE
neither to be
(perceived) fully off-line
nor completely on-line, but
in a kind of 'META-SPACE'
which is difficult to define
but very easy to be instintively
aprehended.
Our
presence
& influence
go well far beyond our
geographical location or commercial
sector.
Excellence,
exceptionality
& VALUE-adding brand
contexting are some of
our main assets.
We try to convey & execute
this in the store environment,
and in each one of our
business moves
& protocols.
|
NOTE.
All the terminology
marked as ©© (aka Creative
Capital) has
been CREATED & COINED
by BEAUTY CUBE, and it is
part of our intellectual
production &
signature work of Avant-Trending©©,
CONCEPTING and Content
Creation.
This TERMINOLOGY is intellectual
property of BEAUTY CUBE.
Please, behave ethically.
|
[ Retail DESIGN
&
CONCEPT
+ CONTEXTING©©
by Cruz Calvo ]
|
BEAUTY
CUBE is
an upscale, forward-thinking BEAUTY BOUTIQUE;
a space edited with INSIDER
criteria, where you may find some of
the most interesting beauty products in the style
world.
The
design-savvy interior of BEAUTY CUBE is also a style statement:
by
using integrated technological
materials, designer fixtures and
blobject-like objects, the aim is to
INCORPORATE a XVIII century building
to the contemporary materiality.
The initial selection of
products is focused in the 3
main TRENDs of the cosmetic market
reflecting wider CULTURAL
and LIFESTYLE
trends:
cosmeceuticals +
natural/eco cosmetics +
unisex
products (to
individuals enjoying self-caring,
sel-indulgement and sensuality,
regardless of age & gender).
Cosmeceutical
goes for "cosmetic" +
pharmaceutical", designating
functional
cosmetics with a high
concentration of active ingredients.
This word, which started spreading in
the 90s after the success of topical
administration of retinoids,
became more general to apply to all
skincare lines developed by
renowned dermatologists, aesthetic
doctors and plastic surgeons following
up-to-the-moment scientific advances,
using HIGH-TECH ingredients,
formulations and delivery systems.
The new
NATURAL and ORGANIC beauty
products (effective, pure,
sensual, sophisticated, luxurious,
HIGH-performing...)
reflect the eco-ethic
& organic chic trend
that defines contemporary luxury
and understated coolness.
NICHE
2.0 ('we are not
Micro-Mainstream©©'): Avant-Niche©©
vs. Micro-mainstream©©
–The
new context for POST-MILLENNIAL
NICHE©©
In BEAUTY CUBE, we
have CREATED and introduced
the terms 'ADVANCED
NICHE' & 'AVANT-NICHE'
to clearly distinguish this new,
advanced context from 'Standard
Niche' (aka 'Micro-Mainstream'©©). We
think this is a much needed nuance
in the present, POST-MILLENNIAL, evolved
state of the MARKET.
Advanced
Niche is, essentially, an
in-progress
creative
process, often disruptive.
It can't be copied
neither standardised or re-produced
(well, not completely
despite copycats' intentions! :-).
In this EVOLUTIVE
professional process, BEAUTY CUBE has
been able to integrate the best of
Classic Niche, challenging
it at the same time,
and creating a new thing
beyond it.
Our
intention was
never just to introduce
in Spain cult brands sold in
LONDON, PARIS, NYC, etc (in fact, some of the
brands we carry are not still
available there!).
We wanted to create
an intensity point, an innovation
fluid FROM
SPAIN, which could
participate in shaping the FUTURE
of niche market,
always
evolving.
This
also enables us to EXPORT
KNOWLEGDE to other
markets, positioning a bit of the
Spanish market as an EARLY-ADOPTER.
An
essential part of our project
consists in discovering,
anticipating
and introducing the most
interesting
up-and-coming beauty
brands which bring new ideas &
approaches to the ADVANCED NICHE
scene -as
opposed to CONVENTIONAL and STANDARDIZED
niche.
The impact
of BEAUTY CUBE in
the MARKET goes well beyond the brands
lineup.
As a creative
context, BEAUTY CUBE INTRODUCES,
EDITS
and CONCEPTUALIZES
emergent cultural trends
and the most interesting innovations
in skin care.
In BEAUTY
CUBE product selection
is
related to Innovation,
Excellence, Creativity,
Insider-y Talent, Artistic
Sensibility, Cutting-edge
science,
Integrity, Cultural relevance,
Individual artistry, Performance,
Contemporary mindset...
Our
CULTURAL
CAPITAL (a.k.a.
©©)
CULTURE,
you can't buy or copy it.
Either you have it or not.
You generate it, feed it,
transform it... The true
business VALUE lies on it
–and BC has plenty!
Premium scientific
advising
and a contemporary,
TRANS-DISCIPLINAR
MIND-SET are
our main business-y CULTURAL
TOOLS to keep BEAUTY CUBE in
the global cultural
cutting-edge, and also
for market efficiency.
We
project & develop
our work less as a SHOP
and more as a contemporary
MIND-SET and
a manager of IDEAS.
We are first
and foremost CONTENT
EDITORS &
CONCEPTUAL BLENDERS,
Market & CULTURAL analysts,
MicroTRENDS managers &
Macro-TRENDS
conceptualizers, BRAND
CURATORS (oops, we mean highly
professionalised RETAILERS!), and
-of course!- 'beauty
victims'...
-BC
is a consequence
& a way to carry this
out.
BEAUTY
CUBE is the ONLY beauty
nicher
in Spain with an International
presence and resonance, positioned
among the few and
DIRECTIONAL, Advanced Niche Stores
around the world selling premium
niche brands in a meta-modern
& stylish environment.
|
BEAUTY CUBE
has
been invited by the LUXURY
SOCIETY Membership
Committee to become
a member of this prestigiuos
luxury industry's
private business network.
BEAUTY CUBE
is
and has been consecutively
selected as a 'Very
Trendy Concept Store',
to act as a jury
member for the 'BEAUTY
CHALLENGER AWARDS"
at BEYOND
BEAUTY PARIS professional
fair.
|
|
SMALL
& SMART
IS THE NEW
BIG.
– We know our
forward-thinking, very
specific business model anticipates
the new directions in retail
development.
– Our plan is
to keep growing and
innovating in this DIRECTIONAL
albeit NON-LINEAR
way.
–
We welcome proposals from like-minded
innovative entrepreneurs
wanting to participate
in the
future growth of BEAUTY
CUBE as the
pioneer of MULTI-DISCIPLINAR
RETAIL –the future
format
of advanced
retail.
|
|
